Erik Juul-Mortensen is President of Tax Free World Association (TFWA).
A founding member of TFWA and a member of its Management Committee since the inception of the Association Erik served as Vice President from 1986 to 1997. The election to President followed in September 1999.
From 1987 to 1991 Erik was Vice President at Danish Distillers Ltd in charge of the export and duty free division. In 1991 followed the promotion to Senior Vice President and Export Director and in 1996 to Senior Vice President and International Director.
Following the acquisition in December 1999 of Danish Distillers by V&S Group in Stockholm, Erik transferred to V&S International Brands in Stockholm as Senior Vice President and Commercial Director. In 2003 followed the promotion to President of V&S ABSOLUT Global Duty Free with responsibility for the entire V&S portfolio including Absolut Vodka in the global duty free market. In the same period he also served as Managing Director of V&S Deutschland, the German domestic market subsidiary of V&S Group. From 2005 to 2010 Erik served as President of Maxxium Global Travel Retail, a highly successful division of Maxxium Worldwide which was a joint venture between V&S Group, Remy-Cointreau, The Edrington Group and Beam Global Spirits & Wine.
Erik is also a member of the Supervisory and Managing Boards of ETRC (European Travel Retail Council) as well as a board member of MEADFA (Middle East & Africa Duty Free Association) and APTRA (Asia Pacific Travel Retail Association).